Every place your market talks, read as one signal.
Reddit, forums, reviews, search demand, and AI answers fused into one verdict. Two weeks of market research, in an afternoon.
- “why does Helio setup keep failing”4 of 6 answers acknowledge the problem. None link a fix.
- “Helio alternatives with easier setup”3 rivals recommended by name. Helio missing from 2 answers.
Your next bet shouldn’t feel like a guess.
“I'm guessing what to bet on next, and I won't find out I was wrong for three months.”
“The roadmap gets hijacked by whoever's loudest: the biggest account or the highest-paid opinion in the room.”
“By the time I've researched a bet enough to justify it, the window's half closed.”
“Our own tools only show us customers we already talk to. I'm blind to the market we're not reaching.”
Find the real pains. Prove which are worth betting on.
DataPlay reads every place your market talks and surfaces the biggest customer pains. No hypothesis required.
Pick one and it pulls evidence from across the web, sizes real search demand, and returns a verdict: is this real, how big, for whom.
Every claim links to its source, so the finding holds up wherever you take it: a roadmap review, a repositioning, a campaign brief, or an AI coding agent that starts building the same afternoon.
One channel misleads. The whole web, read together, doesn’t.
DataPlay crawls the web for every source relevant to the pain you’re researching, wherever your market talks. It reads the sentiment in what people say, adds real search traffic from Google and what AI assistants answer, and fuses it all into one verdict, so a loud minority never steers the decision.
This is the difference between an opinion and evidence.
What you get
Hear the whole market, not the loudest account.
All-source evidence gives you the de-biased picture your feedback tool can't: the whole market, not just the customers already in your inbox.
Your feedback tool sees the 4. DataPlay reads all of it.
Know if a pain is big, or just loud.
Real monthly search volume and trend size the opportunity before you commit, so a vocal minority never gets mistaken for a market.
Walk in with proof, not a hunch.
Every claim traces to a clickable source. The verdict is auditable and falsifiable, so the room argues about the decision, not whether the data is real.
- “I do the books at 1am in a spreadsheet and hope nothing breaks.”reddit · r/startups · 2d
- “Every tool wants me to become a bookkeeper. I just want it done.”community forum · 1w
- “Setup took longer than the problem it was meant to solve.”capterra · review · 2w
See where deals are leaking to AI.
The same run also checks whether AI assistants recommend you or a competitor when a buyer asks, and which pains no product owns an answer for yet.
One answer recommends a rival, not you. That’s a leak.
“Couldn’t I just ask an AI assistant?”
You could. You’d get a persuasive essay you can’t defend, can’t size, and can’t compare across bets. DataPlay gives you a sourced, sized, trackable verdict you can act on, whether that means a roadmap call, a repositioning, or a coding agent that builds. Fast enough to keep up with your plans. Rigorous enough to actually bet on.
AI made building cheap. Choosing your next bet is the new bottleneck.
When anything can ship in a week, betting on the wrong thing is the expensive mistake. DataPlay is the evidence layer for where you bet next: what you build, how you position it, and where you show up in AI answers.
Rolling this out to your product team?
Give every PM the same evidence base, and share read-only, source-cited verdicts with leadership.
Start free. No credit card.
The Free plan includes 30 AI credits a month, with your first discovery and evidence run included: enough to size a real pain and see the sources before you pay a cent.