DataPlay

Pricing

Start free. Scale when you’re ready.

Free to explore a market. Pro for product teams validating what goes on the roadmap. Scoped research support is available when you want DataPlay to establish the first evidence baseline with you.

Free

For exploring a market or starting a customer-problem baseline.

$0forever
Start free
  • 30 AI credits per month
  • First Discovery and Gather actions included
  • Customer-problem discovery
  • Grounded public evidence and search demand
  • Verdicts, reach, intensity, and momentum
  • Share links and exports
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Pro

recommended

For active product research across more customer problems.

$99per month
Start free
Everything in Free, plus:
  • 200 AI credits per month
  • Persistent, refreshable research
  • Search demand, grounded web evidence, and AI visibility
  • Workaround and switching evidence
  • Evidence refreshes as planning conditions change
  • MCP access
  • Priority processing and support

Research support

For teams that want a platform-backed evidence baseline and refresh plan.

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Scoped around one decision:
  • Define one roadmap, positioning, or market question
  • Platform-backed evidence baseline
  • Source-cited findings and decision implications
  • Three findings selected for refresh
  • Standing research set up in DataPlay
  • 30, 60, or 90-day refresh cadence

No card required to start

Done for you

Want it done for you?

Establish a source-cited baseline for one roadmap, positioning, or market decision, then keep the findings worth revisiting as standing research in DataPlay.

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Pricing FAQ

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Prove your next bet before you make it.

Run a discovery on your market, see its customer pains ranked and sized, and act on the winner with evidence behind you. Every claim is source-cited.

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