THE WORKFLOW
The same diligence. Two and a half orders of magnitude faster.
6 WEEKS
The way it's done now
- Week 1Find the right people to talk to. Cold-DM customers and ex-employees.
- Week 2Schedule and run 6 to 12 customer calls. Take messy notes.
- Week 3Comb Reddit, Stack Overflow, GitHub issues, G2. Tab management hell.
- Weeks 4 to 5Synthesize into a memo. Lose half the nuance in the compression.
- Week 6Present. Deal moves on or dies. Findings rot the moment you ship the memo.
1 HOUR
The way it's done with DataPlay
- 0:00Add the product to DataPlay. We start fetching.
- 0:05First scorecard appears: 6 to 12 research areas, ranked by intensity, reach, and trend.
- 0:20Open the top three areas. Read the verdict, the recommended next step, the customer-journey rail.
- 0:40Pull representative quotes and source citations into your IC memo. One click.
- 1:00Memo done. Findings update on their own from this point forward.
Estimates. Real diligence still demands judgment, calls, and an IC. DataPlay does the part that's mechanical: collecting, deduping, clustering, and grounding the public signal so a human can spend their hour on the part that matters.
DETECTION LEAD TIME
The signal was always there. You just weren't watching the right surface.
Three illustrative cases. Real numbers from realistic shapes: by the time the renewal hit, the pivot was announced, or the strategic deal unlocked, DataPlay-style monitoring would have surfaced the underlying signal weeks to months earlier.
A SaaS portco renewal cliff
By the time CS flagged it on the QBR, the workaround pattern had been in the public signal for over three months.
Workaround pattern detected
−14 wk
Trend ↑ on "export limits"
−9 wk
Critical intensity tag
−5 wk
Renewal churn spike
T+0
Lead time
−14 weeks
A devtools target's pivot
We saw the gravitational pull of the new wedge in the evidence months before the team articulated it.
Founder-mention trend ↑
−18 wk
Feature gap clusters
−12 wk
Competitive substitution
−6 wk
Public pivot announcement
T+0
Lead time
−18 weeks
A buyout target's hidden moat
Quiet products leak quiet signal. The right surface makes it loud enough to size a check.
Sticky workflow citations
−22 wk
Active-use card density 2× peers
−15 wk
Low-intensity, high-reach pattern
−7 wk
Strategic deal unlock
T+0
Lead time
−22 weeks
Illustrative. Lead times derived from realistic detection patterns observed in DataPlay product evidence; not a customer commitment.
COVERAGE
Built for breadth. Designed to be defensible.
Get started
Spin up a portfolio. Watch the signal arrive.
Self-serve. Add the products you care about. First scorecards land within an hour. Cancel any time.