DataPlay
DATAPLAY FOR PRODUCT MANAGERS

Pressure-test your roadmap against real customer demand.

Internal feedback is essential, but it is not the whole market. DataPlay adds search demand, public discussions, reviews, and competitor signals around each customer problem. Use the evidence to decide what belongs on the roadmap.

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Start free. Product judgment stays with your team.

THE WORKFLOW

From feedback chaos to a backlog you can defend in a planning meeting.

GUT CHECK + LOUDEST EMAIL

Sprint planning today

  1. MonStitch together notes from yesterday's escalation, the CS Slack, the open AHA list.
  2. TueFight the eng lead over which P1 is real. Lose half the pain context in the rebuttal.
  3. WedWrite the spec on a hunch. Move on.
  4. Q-endNo one knows whether the fix actually moved the needle.
  5. Next QRepeat. The loud user wins again.
MEASURED, GROUNDED, REFRESHABLE

Sprint planning with DataPlay

  1. 0:00Open the scorecard. Customer problems are organized by intensity, reach, momentum, and impact.
  2. 0:10Pick the area with strong signal and post-ship leverage. Defend it with citations.
  3. 0:30Spec it. Pull representative quotes straight in.
  4. Post-shipRefresh the same research area and compare how the evidence changed.
  5. Next planDecide off real evidence, not the loudest channel.

Sprint planning is still a judgment call. DataPlay does the part that's mechanical: collecting, ranking, and grounding the signal so the call is sharper.

VALIDATE AFTER THE SHIP

Did your fix bend the trend? Or did you just feel better for a sprint?

The same customer problem before and after a hypothetical v2.4 ship. Refreshing the research area lets a product team compare how the external signal changed.

Week 0
v2.4 ship · Week 12
Week 24
PEAK INTENSITY
0.84
Week 12, just before ship
POST-SHIP TREND
−66% in 12 wk
illustrative intensity rolling average
REACH (90D)
~14K → ~3K
card volume on the same area
CONFIDENCE
Strong
60+ cards across 5 sources

Illustrative. Numbers drawn from realistic shapes observed in DataPlay product evidence; not customer data.

COVERAGE

Built for the next ship. And the one after that.

Tracked object
Customer problem
each problem keeps its evidence, metrics, and research history together
Sources we fetch in full
Multiple public source types
Reddit · HN · SO · GH · G2 · reviews · forums · changelogs · docs · Substack · YouTube · podcasts
Research inputs
Product · market · competitor
start from the scope behind the roadmap decision
Post-ship validation
Refresh on demand
revisit the same research area after a launch or before the next plan
Evidence model
Source-cited
open the supporting evidence and its confidence label
Export targets
MCP · Markdown · CSV · print · share link
research escapes the app
ALSO FOR
Founders
Validate the market before you commit a quarter.
PM teams
One surface. The whole team's mind.
VCs & studios
A source-cited market baseline for a deal or portfolio question.
Get started

Put external customer-problem evidence into roadmap planning.

Start self-serve, or have us establish the first evidence baseline for one roadmap decision and turn the findings into tracked research areas.

Sign up →Roadmap pressure-test