DataPlay
DATAPLAY FOR PM TEAMS

One evidence baseline for the roadmap.

Product stakeholders often enter planning with different slices of evidence. DataPlay gives them the same external view of the customer problems in scope. Share the scorecard, inspect the sources, and decide which research areas should be refreshed next.

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Share research with a read-only link or export.

THE WORKFLOW

From conflicting priorities to one shared scorecard. The same evidence under every screen.

MEETINGS AND SLIDES

Aligning the team today

  1. MonEach PM walks the room through their P1. Different decks, different framing.
  2. TueArgue priorities. Whoever is loudest or has the most senior friend wins.
  3. WedDecide. Half the team thinks the wrong call was made.
  4. QuarterlyTry to remember why you prioritized what you prioritized. Notes are gone.
  5. New PMJoins the team. Spends a month just learning what's loud.
ONE SOURCE-CITED BASELINE

Aligning the team with DataPlay

  1. 0:00Open the same read-only scorecard for the customer problems in the planning scope.
  2. 0:10Review reach, intensity, momentum, and the evidence behind each finding.
  3. 0:30Disagree productively. Argue about strategy, not whose evidence is right.
  4. DailyA new stakeholder opens the shared research link and sees the same evidence baseline.
  5. AlwaysRecord which research areas should be refreshed before the next planning cycle.

Strategy is still a judgment call. DataPlay puts the team on the same picture so the judgment happens with the same inputs.

ONE EVIDENCE BASELINE

The same scorecard in every roadmap conversation.

Share a read-only view of each customer problem, its metrics, and its source-cited evidence. Refresh the selected research areas when the next planning cycle begins.

SHARED · READ-ONLY SCORECARD
MASJBT6 reviewers
01Export limits hit before customer hand-offWORKAROUND
+34%
02Confusion between two paid tiersCONFUSION
+12%
03Onboarding wizard drops at integration stepGAP
+8%
PLANNING · CHECKLIST
  • Mmaya"Export limits" has the highest intensity and fastest momentum in this review.metric
  • AalexOpen the source-cited public discussions behind the top finding.source
  • SsaraCompare the bulk-import problem across the mid-market segment.scope
  • JjinReview the momentum behind the onboarding integration problem.trend
  • BbenSelect three research areas to refresh before the next roadmap review.next

Illustrative. Activity shapes drawn from realistic team usage in DataPlay; not customer data.

COVERAGE

Built to make evidence easier to inspect and revisit.

Share format
Read-only link
send the scorecard and underlying evidence without rebuilding a deck
Tracked object
Customer problem
each problem keeps metrics, cited evidence, and research context together
Refresh model
Planning cadence
refresh selected research areas before a roadmap or market review
Evidence dimensions
Reach · intensity · momentum
inspect each dimension and open the public sources behind it
Decision support
Pressure-test priorities
use evidence as an input without outsourcing product judgment
Export targets
MCP · Markdown · CSV · print · share link
research escapes the app
ALSO FOR
Founders
Validate the market before you commit a quarter.
Product managers
Ship the right thing next. Validate it after.
VCs & studios
A source-cited market baseline for a deal or portfolio question.
Get started

Bring one evidence baseline into roadmap review.

Start self-serve, or have us establish the baseline for one planning decision and set up the research areas worth refreshing.

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