DataPlay
DATAPLAY SERVICES

Platform-backed external research.

The same evidence engine that powers DataPlay, run by the team that built it. Start with one roadmap, positioning, or market decision. We establish a source-cited evidence baseline, then keep the findings worth revisiting tracked in DataPlay, ready to refresh.

Talk to usSee product pricing

Fixed-scope engagements start from $499.

THE OFFERINGS

Three steps from report to recurring research.

Each engagement starts with one decision, uses DataPlay to establish an evidence baseline, and ends with saved research you can keep refreshing in the product.

01

Roadmap evidence review

For product teams about to commit a quarter

Choose one roadmap decision and the customer problems behind it. We use DataPlay to establish an evidence baseline across search demand, public discussions, competitor context, and AI answers.

  • A ranked view of the relevant customer problems
  • Reach, intensity, momentum, and source-cited evidence
  • Decision implications without replacing product judgment
From $499 · per roadmap
02

Market & competitor briefing

For teams entering, repositioning, or comparing a market

Define one market, positioning, or competitor question. We produce a source-cited baseline of recurring customer problems, visible demand, competitor movement, and AI recommendation coverage.

  • A concise executive report tied to one decision
  • Evidence appendix with public sources
  • Three findings selected for future refresh
From $999 · per portfolio
03

Research program setup

For teams turning a baseline into a recurring product pilot

We save the selected findings in DataPlay as tracked customer pains, each with its evidence, and agree on when they should be refreshed. The result is a repeatable research workflow owned in the product.

  • Selected customer pains saved and tracked in DataPlay
  • Documented scope and evidence method
  • A 30, 60, or 90-day refresh cadence
  • Product handoff for an ongoing pilot
Scoped per engagement · talk to us
HOW IT RUNS

A fixed-scope path into the product.

1. Scope

Choose one roadmap, positioning, or market decision and define the customer pains in scope.

decision → customer pains
2. Sweep

DataPlay gathers search demand, grounded public evidence, competitor context, and AI visibility.

demand · public web · competitors · ai
3. Review

Review reach, intensity, momentum, and the source-cited findings that could change the decision.

measure → inspect → discuss
4. Track

Select three findings worth refreshing and save them in DataPlay with their evidence attached.

baseline → tracked pains → cadence
Get started

Start with one decision and leave with a research system.

Tell us what you are deciding. We will scope the evidence baseline, identify what is worth refreshing, and set the recurring work up in DataPlay.

Talk to usTry self-serve